KLAR!
Adjustment measure 10
Mrs. and Mr. Customization – Role Model Campaign
What’s planned?
Under the keyword “Ms. and Mr. Adaptation”, the population should be creative about the KLAR! Region and climate change adaptation are informed. This is also supplemented by measure 11. Through a so-called role model campaign, 20 actors in the region are photographed in portrait format with creative descriptions. In this way, actors and best-practice examples from the region are brought in front of the curtain in the subject area. It creates a personal connection to the people, to the topic and to the region.
